During the days of the gtx680 vs 7970 ghz, here in the Netherlands the 680 was 450 euros while the 7970 ghz could be bought for around 370 euros. The 7970 also came with quite a few titles.
Throughout history, when companies get really big, they believe they direct the market and sart charging a 'premium' for their products. Their marketing pitch transforms into - 'This is our product, priced at a premium or with features you dont like, take it or leave it.' All these companies then have a colossal fall.
Sony, microsoft are two recent examples of the above type of company that comes to my mind. Dare i say that Apple and Nvidea are two more companies about to join sony and Ms? 600 euros for the 780 and 850 euros for the titan still? Cant they price a bit more moderately to give this newly resurgent amd a fight?
I.apologize if i offended anyone.
The purpose of my life is to play games. Its the reason I even work.
I don't think "premium" products are destined to fail, but they need certain things to be successful. Prestige from history of good quality products and the best performing tech are certainly things that NVidia has.
The problem is that "premium" products are a tiny part of the marketplace, a marketplace with regular upgrades trains customers to be thrifty and value $/fps over other things. NVidia has created a brilliant product with the Titan, but realise this, a good 50% of titan users will upgrade it as soon as something better comes along. I don't think you can say the same of those who buy a 760 or a 7950 the middle range is what keeps this company going and I don't think they have shown much love to these customers and they have gone elsewhere.
Its not a case of NVidia=dead
Thats a long way off, I think its a case of offering some really good value mid-range products. the 860 I think will really put the screws to AMD's volume sales.
You never see people quoting each other in sigs anymore. - Adam Laz
Don't worry, if nvidia doesn't have something up their sleeve and this AMD api change gains a little traction, its over for them. Then you can worry about 850 euro amd cards :)
I like whats happening to the gaming scene as of late. Lots of big ideas and announcements. Hopefully it doesn't become too segregated as most of the pc's latest success is likely due to how coherent things have become.