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I don't understand why Microsoft treats PC gaming so poorly.

#1ZeroRaiderPosted 10/16/2013 9:12:00 AM
Does Microsoft not realize that gamers and business people are the last people buying desktops and using their operating system?

The general masses are consent to sit around with their thumbs up their asses playing Angry Birds on Crapple's latest tablet and baby OS. For those of us with attention spans longer than kindergarteners, we crave a more fulfilling gaming experience and so far only Windows has been able to provide that.

It seems like Microsoft is content to lose this big chunk of their revenue stream for some reason. Office & Windows are the lifeblood of the company; their Xbox division only brings in modest profits. Conceding any part of their Windows business to Macs and Linux is incredibly stupid and shortsighted on Microsoft's part. Microsoft should be releasing every Xbox exclusive on Xbox and Windows. They need to put a bigger focus on their DirectX product. Cannibalizing one portion of a business in a poor attempt to grow another isn't a good idea, and after looking at Microsoft's financial statements, it shows.
#2SythisTaruPosted 10/16/2013 9:14:29 AM
Hey, Ipads are amazing.
#3Nineteen99Posted 10/16/2013 9:21:06 AM
Microsoft's situation is awkward because they have two products that directly compete with each other: PCs for gaming and Xbox. According to their current business model, they believe that the Xbox brings in more money than Windows, which makes sense. They sell Xboxes and full-priced games. With the PC, they only sell the OS and get minimal returns on games (since they know they won't get very many people to buy full-priced games on PC and GFWL was a total failure).
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Currently Playing: Saints Row The Third
#4Bikes-Posted 10/16/2013 9:22:47 AM
Nineteen99 posted...
Microsoft's situation is awkward because they have two products that directly compete with each other: PCs for gaming and Xbox. According to their current business model, they believe that the Xbox brings in more money than Windows, which makes sense. They sell Xboxes and full-priced games. With the PC, they only sell the OS and get minimal returns on games (since they know they won't get very many people to buy full-priced games on PC and GFWL was a total failure).


This, the main deciding factor is that MS gets a cut of every single game sold on the 360, on PC however they get squat (which is why the standard price of games is typically 50$ instead of 60$)
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#5DoramiPosted 10/16/2013 9:26:15 AM
The people who buy prebuilds and laptops don't care about or welcome MS's changes.

The ones who build their own PCs are the ones who lie about installing OEM copies on only 1 mobo and refuse to upgrade the OS.
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"...Ashley takes on Lord Blazer alone in a white cape with flowing rockstar hair while playing his impossibly cool sword as a guitar..." - LBoksha
#6AsucaHayashiPosted 10/16/2013 9:45:38 AM
MS want to destroy PC gaming.

http://www.youtube.com/watch?feature=player_detailpage&v=q6p8qz6wv8M#t=375
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PC hardware doesn't need to match console hardware in price when PC gamers save literal thousands from the software they buy. http://www.steamgamesales.com/
#7Davel23Posted 10/16/2013 10:13:22 AM
Microsoft makes nothing from PC gamers other than a sale of their OS. Microsoft makes profits from every Xbox sold, PLUS every Xbox game sold. You figure it out.
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#8ZeroRaider(Topic Creator)Posted 10/16/2013 10:27:30 AM
Davel23 posted...
Microsoft makes nothing from PC gamers other than a sale of their OS. Microsoft makes profits from every Xbox sold, PLUS every Xbox game sold. You figure it out.


That's not true at all. The more PC games sold, the more DirectX is supported, and the more people are locked into Microsoft's OS if they want to play games. When they don't support PC gaming and allow DirectX to die, that's a big demographic that now no longer has to be loyal to Windows.

A Windows license costs as much as an Xbox. I guarantee you Microsoft's profit margins are way higher on a piece of software that costs $150 vs. a piece of hardware that costs $150.

Microsoft could also launch a Steam killer by integrating a Steam-like platform directly into Windows, but so far they seem too dumb to accomplish that. They could take a 30% cut off everything sold there just like Valve, and so Microsoft would make money from PC gamers just like they do from every Xbox game sold.-+

It is also faulty logic to assume that the Xbox and PC are direct competitors. Nobody who owns a gaming PC is going to go out and buy a peasantbox for multiplats. The most any PC gamer will use a peasantbox for is exclusive games. Exclusive games that can be acquired cheaply, used, so Microsoft sees no money out of the transaction. Also, Sony and Microsoft lose money selling hardware.

So Sony and Microsoft lose money when it comes to PC gamers picking up their peasantboxes solely for used copies of console exclusives vs. gaining money if they had released their titles on PC directly and bypassed the second-hand market.

Consoles are produced to generate revenue from the noobs who don't know about PC gaming and will plop down $60 for the latest Calladooty. They lose money from PC gamers who are forced to pick up the consoles for their exclusives and usually pick up the exclusives second-hand.
#9SteamsterPosted 10/16/2013 10:49:47 AM
Pretty sure Microsoft's entire divisions of qualified people are well aware of the math and market potential.

MS wants you buying an Xbox. It's as simple as that.
#10dekouPosted 10/16/2013 11:21:53 AM
ZeroRaider posted...
Microsoft could also launch a Steam killer by integrating a Steam-like platform directly into Windows, but so far they seem too dumb to accomplish that. They could take a 30% cut off everything sold there just like Valve, and so Microsoft would make money from PC gamers just like they do from every Xbox game sold.-+


Could they? They already tried and the backlash was massive. Doing this would give their competitors a huge nudge forward when they're already not that far behind.