I bought Naruto Ultimate Ninja Storm 3 earlier when it unlocked.
I downloaded it, and it launched, it then showed the game launcher to either play the game or config controls. I didn't have my controller enabled in motionjoy, so I closed the launcher and enabled my controller.
Now every time when I launch the game it says "Launching Naruto Ultimate Ninja Storm..." and after that nothing.
Unplugged my controller, same result. Plugged in my arcade stick, same result. Unplugged my arcade stick, same result. Verified game cache, same result.