How often do film based games really stand out in charm and unique quality? As far as the rights holders are concerned its just another form out tshirt. Stamp,print, cross fingers, please sell please sell. I'm sure overworked developers have no problems getting paid the same on projects of little consequence too. In fact I bet they all have to draw straws or something for the spot its so desirable.
LOTRO was a pretty damn solid PvE MMO that actually did break the mold just a bit in the variety of quests, and originally it was mildly hardcore...was some time before they included quest markers, you had to figure it out based on the quest text.
I played LOTRO for a little bit, and everything about it honestly screamed "I'm just another MMO." From the interface, to the camping enemy spawn locations to try and complete quests, to the interactions with other players (names, constant chat that breaks immersion, etc.). I tried to like the game, but MMOs just aren't for me, and there was nothing that set it apart for me really.
"How do I get rid of a Trojan Horse?" -Sailor_Kakashi "Leave it outside the gates of Troy overnight." -Davel23