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Well it's not even completely for the fun factor. He's kind of in a "I want to waste money into a game and become ultra powerful ez mode and gain popularity to promote social media/youtube/twitter/tumblr." He's trying to get as much fans as possible in preparation for his music debut online. He already has tens of thousands of followers on tumblr and twitter.
Now I know it'd be a better investment to put that $450 into other equipment and resources, but yeah.. He's silly.
So $450. Not worth using as a jumpstart into becoming OP in this game? I'll let him know.
...then I turn it into a sexy dance. kind of a big deal.