50% is 50%. That's not "out of the game" In fact it's really the best case scenario for gamers. Equal competition between Sony and MS. It will be interesting to see how if at all the SteamBox will segment their market share.
And i wouldn't be so proud of it cause its only because CoD and Failo sell those insane numbers and the US Kids don't care for anything else and love to buy the same copy+paste shooter over and over again. Everyone else doesn't care for it and thats cause PS3 is winning WORLDWIDE thanks to the TRUE AND REAL GAMERS.