From: flame030191 | #031If you go to buy a futon and the only one they have left is the display on the shelf, so they put it in the original box and sell it new (since it's never been used), is that a wrong thing to do?
Yes, it is wrong.
Part of being "New" to me is the guarantee that it's in as perfect condition as possible. Sure, things happen in shipping, but in good faith, you don't purposely break the seal of something you're selling to someone as New.
Who's to say that in your futon example, some disgruntled employee didn't partially strip a screw? Or assemble it poorly and cause unneeded wear and tear on the futon? Or that customers didn't touch the display model? Or improperly box everything back up?
Same with the opened New game. How do you know that the disc wasn't used after all? That the inserts, etc. aren't bent up or missing? Or that the unnecessary disc transfer was done with proper care to avoid scratches? You can't really beat the guarantee of a factory seal.
Again, I'm aware that buying "New" shouldn't be synonymous with "pristine condition," but the sellers of New products shouldn't unduly compromise the condition of their product.
The thing is, Gamestop could easily avoid this situation:
-They could use a generic placeholder case with a printed copy of the artwork. They do this already when they want a display for an unreleased game.
-They could more accurately simply sell that last copy as Used. Since they only have to do this to a single game copy, and by the time the last shelf unit is gone, the price of the game is $20, this costs them at most $2 per game release, assuming that the slightly lower prices don't bring in more customers.