Interesting situation. I think Bioshock Infinite was a fantastic showing of the power a good story still holds.
Look at Tomb Raider, they spent a lot of money making a MP that is already dead. Same with Crysis 3. --- If life seems jolly rotten, there's something you've forgotten...And that's to laugh and smile and dance and sing.
the bigger problem with sp is story because its driven development into THIS is why people play sp. it ends up creating this assy way out game structure of "ok people are going to play sp for the story, then maybe one more time to get all the achievements, then play mp until we make a sequel and do the same thing again" if they dont have mp they just make the story mode twice as long but just as story driven.
its not every game but there are so many games that you can tell are just strapped to the story like its real life and theres no leap from the story in gameplay, graphics and they dont even think about unlockables because whats the point. everything has to make sense and look right within the games "world" because its so ******* real. problem is most gamers are so in love with it(even though they complain about the story in 80% of the games they play) i dont see this changing. so have fun beating a story twice, playing team death for 5 months and waiting for the sequel --- CUT! GT-xNinjaScrollx