For a short time, many PlayStation 3 owners aren't paying money for the game. How does this help the company?
Sony enters into an agreement with them on other items sold... such as avatars,tthemes, dlc and what have you. They are given all proceeds from that. I learned that from the way forward interview on double dragon neon.
As a sophisticated gamer with a sophisticated taste I am here to represent my fellow, like minded, Sophistocrats -- You're welcome.