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Honestly, it depends on the type of RPG. Not all RPGs are story driven, some focus on the game play to the exclusion of everything else. Some focus on the Story to an extent that the game play ends up being really simple. Both kinds are very fun.
Ideally though, I like my RPGs to have a mix of both. That's why I like stuff like Ni No Kuni or Dragon Quest VIII, or Final Fantasy (Except for FFXIII), because they have a nice balance of the two.
I sometimes feel as though life is a curse that has been placed on the living. I envy the unborn at times.
I used to think gameplay, but there isn't much point in investing a couple hundred hours into a game if it's got a bland story. I had that problem with Skyrim. Extremely overrated game. Combat was ok, but the story was pretty uninteresting for the most part.