Forthcoming horror sequel Dead Space 3 has been the focus of various controversies in recent months: from concerns over changes that appear to make it more of a standard third-person shooter, to last week’s revelations that the game uses micro-transactions as part of its weapon crafting system.
And this weekend, in an interview with CVG, producer John Calhoun appears to have only added fuel to the fire by suggesting that the use of micro-transactions is actually part of a strategy to attract the ‘smartphone generation’ to the game. “We need to make sure we’re expanding our audience,” he said. “There are action game fans, and survival horror game fans, who are 19 and 20, and they’ve only played games on their smartphones, and micro-transactions are to them a standard part of gaming. It’s a different generation. So if we’re going to bring those people into our world, let’s speak their language, but let’s not alienate our fans at the same time.” Of course, some are suggesting that alienating their fans is exactly what EA are doing through tactics such as these – with even Dead Space 3′s box art coming under attack this week for being “generic” and “mass market”. Nonetheless, the game is predicted to be a monster hit when it hits stores in two weeks’ time.
And thats why im not paying full retail for it. Sure i wanna play it. Rental or $20 whatever comes first. If they had stuck to their guns and not gone all re6 then probably woulda been day 1 for me. Thats whats it all about nowadays unfortunately... MASS appeal.