Deny. BioShock was amazing. Rapture was awe inspiring and one of the most memorable settings in a video game I've ever come across. Best of all it found a way to keep a fun action gameplay without compromising tone, style or narrative.
Ken Levine is one of the most intelligent people in the business. The industry needs more minds like his. He doesn't insult the player's intelligence with his games and makes an effort to bring up issues and subject matter that no other game even dares to address. Every time I hear him talk about Infinite I get more and more excited for it. I have little doubt it will make many GotY shortlists.