Post release DLC should cost money, but on-disc DLC should be free, or at least give us a way to unlock by playing.
the problem with this, is that content that would normally be included on the disc (as part of the normal game) will be left out intentionally, even though fully completed, and then billed as dlc after release.
there is no "solution" to dlc. as long as it remains profitable, devs/pubs will always implement it in some way, shape or form. for every dlc done right (bethesda usually adds a good amount of content in their dlc's), there are maybe 10 times the amount of companies just looking to nickel and dime us (capcom charging a buck or 2 per costume? ea microtransactions in dead space? shame on everyone who supports their "its ok to rip off the consumer" business strategy/mentality)
It should've been in the game in the first place or saved and put in the sequel.
agreed. unfortunately, the reality is that this is no longer the case. dlc is just another easy/quick way for companies to make a buck. as long as people continue to buy (i.e. support) poo, there will always be some genius d-bag selling them poo.