What are you talking about? 4.40 update is already live on the PS3. It's been there for 3-5 days at least.
He said website. The PlayStation Website.
Why would it be on the website?
For downloading of course for those prefer to update by USB. I also download it from another site but i was reading some of the post here that it has some strange issues after installing it. --- The strong shall live, the weak shall perish. Survival of the fittest. - Shishio Makoto