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EA Exec VP: "You have to surprise people and take risks. If you don't, you die."

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2 years ago#1
Speaking with MCV, EA Games executive vice president Patrick Soderlund said the company is not risk averse and is in fact working on multiple new IPs at the moment.

"We are working on a new Mirror's Edge game, and although that's not a new IP, it is a revival done in a new way. We are developing Star Wars: Battlefront, which to us is a new IP, even though it isn't technically," Soderlund said.

"We have six to eight completely new IPs in the works. The day we stop making new IP is when we go onto life support," he added. "We need to incubate new ideas and push creative boundaries."

"It's an entertainment business. You have to surprise people and you have to take risks. If you don't, you die," Gibeau said at the time. "So constantly trying to stay fresh from an entertainment standpoint is a difficult challenge. But it's something we try to do at EA, and I think we have a better track record than most in being able to innovate and build franchises over time and introduce new ideas."

http://www.gamespot.com/news/ea-says-it-must-push-creative-boundaries-6414171
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2 years ago#2
Mario won't die. Pokemon won't die. CoD won't die.

Not that I agree with that. I like when companies take risks
2 years ago#3
I have to admit, that is a surprising thing for EA to say.
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For want of the price of tea and a slice, the old man died.
2 years ago#4
Eh? All their doing is rebooting old franchises with a token effort. See Sim City.
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You don't get to say you're staying true to the franchise if you MAKE JUMPING A CONTEXT-SENSITIVE ACTION! ~ Me on the Thief reboot.
2 years ago#5
So EA is rebooting EA again at the start of a new generation. They just do this to make more unoriginal sequels.
2 years ago#6
Should follow your own advice, EA, before giving it.
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GameFak - Power to the trolls, the asses, and the posers.
2 years ago#7
Skull007o_O posted...
Mario won't die. Pokemon won't die. CoD won't die.

Not that I agree with that. I like when companies take risks


I got tired of Mario a long, long, time ago.
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2 years ago#8
Surprise, we bought another developer and killed their franchises you love!

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I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.
Groucho Marx
2 years ago#9
TOO BAD U..............WILL DYE
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2 years ago#10
*looks at madden*

well I guess the risk and surprise is that every year theres no real difference.
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  3. EA Exec VP: "You have to surprise people and take risks. If you don't, you die."

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