Final Fantasy "brand manager"

#11grand_kaizerPosted 2/23/2013 3:35:24 PM
Actually, brand manager isn't so much about managing the titles as it is managing the appearance. I work with brand manager's in my line of work, what they're generally there for is to make sure the company doesn't release anything that contradicts or conflicts with their established brand (that being the look and feel of the company, quality doesn't have anything to do with it even when it's a company who actually has quality.)

So basically what he'd do as a brand manager is look over stuff like their public announcements, greenlight new websites, make sure any documentation that was going to leave the company had the right logos, disclaimers, and look, etc.
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#12SSj7CloudSPosted 2/23/2013 4:01:32 PM
1Truth posted...

You're both right.

I did some research on Shinji Hashimoto's credits in the past few years. Here's some of the awful games he's been credited on that I discovered:

- Final Fantasy VIII (1999) - Producer
- Dirge of Cerberus: FFVII (2006) - Executive Producer
- Final Fantasy XIII (2009) - Executive Producer
- Front Mission Evolved (2010) - Producer
- The 3rd Birthday (2010) - Executive Producer
- Final Fantasy XIII-2 (2011) - Executive Producer
- Final Fantasy: All The Bravest (2013) - Executive Producer
- Lightning Returns: Final Fantasy XIII (2013) - Executive Producer


Should be fired for that one alone.
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#13westontickleePosted 2/23/2013 4:23:55 PM
1Truth posted...
Hash062 posted...
If he is the brand manager, isn't he the guy that needs to be fired even before Toriyama? The brand is almost completely destroyed now.


BlueDragmire posted...
I figure this guy must be the most incompetent moron of them all.

So now we gotta fire this guy, Kitase, AND Toriyama.

You're both right.

I did some research on Shinji Hashimoto's credits in the past few years. Here's some of the awful games he's been credited on that I discovered:

- Final Fantasy VIII (1999) - Producer
- Dirge of Cerberus: FFVII (2006) - Executive Producer
- Final Fantasy XIII (2009) - Executive Producer
- Front Mission Evolved (2010) - Producer
- The 3rd Birthday (2010) - Executive Producer
- Final Fantasy XIII-2 (2011) - Executive Producer
- Final Fantasy: All The Bravest (2013) - Executive Producer
- Lightning Returns: Final Fantasy XIII (2013) - Executive Producer


I only see 3 awful titles up there
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#141TruthPosted 2/23/2013 5:48:31 PM
westonticklee posted...
1Truth posted...
Hash062 posted...
If he is the brand manager, isn't he the guy that needs to be fired even before Toriyama? The brand is almost completely destroyed now.


BlueDragmire posted...
I figure this guy must be the most incompetent moron of them all.

So now we gotta fire this guy, Kitase, AND Toriyama.

You're both right.

I did some research on Shinji Hashimoto's credits in the past few years. Here's some of the awful games he's been credited on that I discovered:

- Final Fantasy VIII (1999) - Producer
- Dirge of Cerberus: FFVII (2006) - Executive Producer
- Final Fantasy XIII (2009) - Executive Producer
- Front Mission Evolved (2010) - Producer
- The 3rd Birthday (2010) - Executive Producer
- Final Fantasy XIII-2 (2011) - Executive Producer
- Final Fantasy: All The Bravest (2013) - Executive Producer
- Lightning Returns: Final Fantasy XIII (2013) - Executive Producer


I only see 3 awful titles up there

True. What I meant was games that are only decent at most. He has only been credited as producer on one game that has a Metacritic score over 90. That game is TWEWY.
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Final Fantasy XII is a masterpiece in both game design and story.