That build is pretty bad, yeah. Skip the Lizard, Atma's, FroMall, Maw, Thornmail, BV etc.
Good items are Mog's, Sunfire, Randuin's, FH, Haunting Guise/Liandry's way later, Sorc boots for burst or def boots if 1v2 or rough laning/need tenacity, Chalice, Abyssal etc. You can go a few routes with him: MPen burst or utility tank with aura's, slows, etc.
You can build a lot of items on him and still be effective. Some of the ones you said are just pretty bad on him is all. --- LoL IGN: Greedy
Make him a tanky AP bruiser. That way he'll be a threat in team fights.
I always build him with Ninja Tabi, Rod of Ages, and Sunfire Cape. That's my core. Now, depending on enemy comp, I build my next items based on how I'm doing and whose enemy should I build against. Randuin's Omen or Frozen Heart on fed ADCs, and Abyssal Scepter or Banshee's Veil on fed AP mids. For thickening damage output, I get either Rylai's Crystal Scepter or Iceborne Gauntlet, depending whether I want more damage or extra CC. --- This is a signature.
Your problem is trying to build him like a "standard" bruiser. Either build him Tanky AP or pure Tank. Or the cheesy SotD build, but that's more of a gimmick than anything else, good for a few lulz though. --- "Every time that IdrA accidentally lost a few drones i wanted to be like "TEN POINTS FROM GRYFFINDOR!"" --Day
On malph, you need Iceborn Gauntlets. That is a must. Once you got that, stack health and stuff and ur good. --- "Are you quite finished?"-Black Mage "I was thinking I should run around in an idiotic panic."-Fighter