Underhyping = Not high expectations = reviewers don't review it so "strictly" = high reviews = something to advertise and brag about = good sales
No offense, but that leaves a lot of room for error.... If even one of those equal signs ends up not being quite equal, that means terrible sales. Look at Deadly Creatures. Not much hype. Not high expectations. Reviewers review it pretty leniently. High Reviews. Something to advertise about. Lousy sales.
Hell, there are no rules here - we're trying to accomplish something. -Thomas A. Edison The Conduit: Sychs