Yes. I also consider myself pretty savvy with the news. I blame poor marketing and/or lack of news for Nintendo.
It's not exactly a big deal. It's some minor Nintendo information that they put up on their Youtube, Facebook, Twitter, and everything else. Maybe a game announcment, or some new information. Release dates, maybe.
I have to say though, what exactly do you want? Do you want Nintendo to personally knock on your door and say "Hey, have you heard about this?" Or do you want a complex advertising campaign that basically says "We might announce a game on one of these!". They put it on ALL of their social media pages, and GameFAQs basically hiccups every time one is posted (at least, the Wii, 3DS and Wii U general boards). How much more do you want.