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The first and last option comes with they have to make money. They are not going to say lets work for less then we are worth to make a game some small number of people want. They want and need money. Plus they want to earn as much money as they can.
Would any of you run a company and just break even with a small salary? I do not think you would but that is what you think HVS would do. Plus if they just break even there would be no money to put back into the company and do building upgrades or computer upgrades.