it's not at ALL pay 2 win. It's mostly aesthetic stuff. The only thing that could be considered pay to win is that you can buy the ability to learn ALL of the professions. Not level them up, just learn them. I think you are restricted to 3 other wise.
He who needs a pat on the back makes every man his judge
You can buy some boosts like xp potions but they're not required. You can buy some gear, but it's mostly sets of leveling gear. (Handy to be honest; missing a tanking set for your alternate role? You can buy a tanking set.) NO TOP TIER RAID GEAR IS SOLD.
For some reason this topic made me wonder something. If you were to play a sex/porn-based MMO where it had a cash shop from which you could purchase anything and everything you need to "succeed" in the game without having to use in-game mechanics to do so would it be called a "pay to win" cash shop or a "pay to sin" cash shop? -_-
Stop complaining. I could have done this more painfully. - Dryad from Sacred 2.