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The Wii was launched in Holiday 2006, and with the buzz and the shortages and all, I think it contributed greatly to it's success. The hook was of course motion control.
The 3DS also has a major hook. If it's released this Christmas it'll be the hottest gift of the season, for kids and gadget freaks. There is no drawback to releasing it this year. There is a slight drawback to releasing it in the spring.
Now playing: Persona 4 (PS2), de Blob (Wii), Killzone 2 (PS3)