Why didn't they release the system at $170 in the first place?

#1No1etterPosted 7/30/2011 6:51:16 PM
Was there ever an official statement?
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#2PhantomSwordPosted 7/30/2011 6:53:57 PM
Because Nintendo rarely ever sells their systems at a loss (in fact, this is the first handheld that they have ever sold at a loss), and they were keeping in that tradition. Now, seeing 3DS sales, they have to lose money to make money, and they dropped it to the current price.
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#3FF4Fan1313Posted 7/30/2011 6:55:03 PM
I thought someone said it only costed $101 to make a 3DS, are they seriously selling at a loss?
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#4J_pheonixPosted 7/30/2011 6:55:26 PM
No, they haven't. Honestly I think due to the DS success, they thought they could price it at a high price but still make a lot of sales.
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#5AP3BrainPosted 7/30/2011 6:55:33 PM
They aren't even selling at a loss though?
#6PhantomSwordPosted 7/30/2011 6:56:29 PM
Yes, they are selling at a loss. Don't listen to that stupid $101 rumor.
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#7Soccer009Posted 7/30/2011 6:56:53 PM
FF4Fan1313 posted...
I thought someone said it only costed $101 to make a 3DS, are they seriously selling at a loss?

the materials are 101 not including actually paying people/ buying machines to build the system
#8PhantomSwordPosted 7/30/2011 6:58:02 PM
http://gonintendo.com/?mode=viewstory&id=157649
http://www.andriasang.com/e/blog/2011/07/29/3ds_losses/?utm_medium=twitter&utm_source=twitterfeed

There are other links from Bloomberg Japan, etc.

People wanted to think that Nintendo was super-greedy, and was overpricing the 3DS by an extreme amount. Well, they weren't.
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#9AP3BrainPosted 7/30/2011 6:58:39 PM
I guess according to Bloomburg (whoever they are?) they are selling at a loss. I guess I have no choice but to believe it even though they don't really say any details at all.
#10FrankGrimeyPosted 7/30/2011 7:00:48 PM
never heard of Bloomberg? Wow.
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