From: TrentHawkins | #063
Retailers mark up, so N. doesn't really see that as a cost I think, and either way I'm hearing it's pretty small. The OS and Free stuff was probably developed in-house which means not only is it a static cost, it's already paid for (and honestly probably fits under R&D in the first place). 2GB SD cards run about $5 retail and you know Nintendo's getting a deal on 'em, and I'm pretty sure printing something like the manual is extremely cheap.
Bloomberg is merely reporting, and Iwata confirms, noting that such "major moves" are necessary.
A scenario where they're currently taking a loss due to volume but could be making a profit later, like I outlined in my first post, is still quite compatible with that statement.
We are hearing, which is not confirmed, could be any price, which does take a toll on the amount they make, since they are not selling it for 250 themselves or 170 that is the store. Cheap stuff still costs money and they do add up. Forgot about the cradle and charger as well, though both are cheap costs as well.
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