Why would someone redeem the code that came with the game?
The redemption instructions with the LE said NOTHING about the DLC release date. Owners could reasonably expect to be able to access it on purchase - there is a precedent for this, like the DLC maps for Gears 2, the bonus areas for AC2 etc.
The devs then did interviews saying that redeeming the code would give a dev diary/sneak peak video - they did not say it would invalidate the code.
Even when it transpired that Remedy/MS would have to supply replacement codes, it is quite reasonable to expect that they would do so in a timely manner, not two or three days after release.
If you did NOT redeem the code prior to release, you were either disinterested or overly paranoid about spoilers? I'd say that is more significant grounds for criticism than someone who did redeem it.
I agree with nevi. You smug idiots asking why people redeemed their code early are clearly braindead. This is the fault of Remedy not the people who redeem it early. When a developer tells you that if you will enter your code early and you will get a behind the scenes video and a code to be emailed to you at a later date.......HOW IS THIS ANYTHING BUT THE DEVELOPERS FAULT?
I got my code yesterday, the problem is... I have since forgot that I had a free code and signed up for it, thus actually paid for this DLC! I'm so pissed right now... I guess, I'll give it away to a friend.