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Well, it's not that they'll keep their word at all...
If they weren't being truthful that would be unbelievably stupid because if they were going to lie in the first place they could have just said "If you want to see a DMC5 then DmC will need good sales."
That was fans would have begrudgingly bought DmC to get a DMC5, increasing their sales. By saying if DmC sells bad you'll get DMC5 it only hurt their sales because we had a huge backlash that even resulted in getting DMC HD Collection into the best sellers.