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Despite people saying max Goo first, I always max quills first. Quills, Back, Q, Goo, Q, WP, Q, Then max goo then Back while getting WP whenever you can.
For items I typically get Vanguard if they have a lot of right-click heroes or if they don't then straight to Blade Mail.
Stout, Ring of Pro, regen. Then get some boots. Get a Basilius unless your laning partner gets one. Finish treads, try to finish VG if needed or start working on BM if not. Once Treads, VG and BM are finished it's up to you. Lot's of spells? I go for BKB. Maybe a Halberd, if not then Heart. By then games usually end for me.
BB is one of my favorite heroes. Just get tanky and let your quills do the dirty work.
Armlet made him unkillable in previous patches because of ez toggles. Haven't tried out armlet in new patch so idk if it's still good. Halberd+platemail+armlet+treads+cloack=cheapest unkillable hero. (quills>blademail btw)