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sony's marketing is what is killing it... it seems they haven't learned from the PSP marketing mistakes...
I can only imagine the reasoning going through Sony execs minds. "We advertised the PS3 a lot and it sold 60+ million units. We barely advertised the PSP and it sold 70+ million units. So if we advertise the Vita even less..."
Or may be they are just not focusing on the vita because they have much bigger problems. Their TV business is tanking bad, and they have to launch the PS4 soon.