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Each ingame day is 13 minutes long. Most players take between 20 and 30 days to complete the story (but not necessarily all the fruit and stuff). And then you have to factor in the mission mode content too. So probably around the 8 hour mark would be a nice estimate.
But of course, the game has excellent longevity in trying to do everything in the shortest time possible, which becomes quite the time sink.
3DS FC: 2578 - 3653 - 3599 The Reaper does not take someone's life. He takes their happiness. A fate far worse than death.