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I recently added a bunch of allies yesterday and they are nowhere to be found in the allies section at the bottom. Does it normally take a day just to register or something? Or maybe the maintenance interfered in it somehow.
After you add them, you have to invite them to the game, then the game picks your top 50 highest leveled allies to appear on the Allies bar. If your new allies are underleved, they won't appear. I got quite a few sandbaggers in Adamantium who have been bumped off my list.