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Game Freak overplays the term "legend." Since generation 2, the term "legend" has become more and more of a common thing. No longer are "legends" actually legends simply because there are 5+ legends each game, and people trade them around like they're normal pokemon.
And the alternate forms build off this. Granting alternate forms to multiple legends further proposes the fact that legends are overused yet are famous enough and cool enbough to have new forms just for the sake of having new forms.
This is why I choose not to like legends anymore, and thus alternate forms. All a merchandising scheme. All making the game less of what it should be these days.