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This would be ****ing awesome. If you cared about a certain character then you'd naturally be buying their games anyway, so it's win-win and I get rewarded for my dedication as a fan of that character and his/her series.
Tidus needs a lvl 3 Super that fills the stage with water like Big Daddy's, but I tackle my opponents and throw/kick/Jecht Shot Blitzballs at them - receiving cheers whenever I get a kill, as though there's an unseen crowd watching a Blitzball match.
How is just forking over money to unlock content better than forking over an additional 40-60 dollars to buy a new game, JUST to get the dlc character?
If you buy a game JUST to get a DLC character you're an idiot. The idea is for people who would want the game in the first place.
And if you don't want the game... why would you want Tidus in the first place?
If there was an alternate way to get the dlc character, that'd be fine. But you shouldn't force people to buy another game, just to get the dlc character that they want to use.
That would be the entire idea of such a promotion. It sweetens the deal of buying the game, and also gives PSASBR some much-needed publicity. Though I suppose it would be no less effective if the character was also available for download for a price while being free with the game.
Problem with that is. Some people just don't want to buy an HD game fora game they already have and/or can just buy the other version for much cheaper.
Unless you are dumb enough to toss out your previous game system just because an upgraded one came along (especially if it doesn't have.. whatever that thing is called where you can play older games), I really don't see why you would want to waste money on a game that is exactly the same as the original, just with better graphics. Especially in this economy.