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Because he's publicity for GoW. Zeus is still a terrible character and an awful choice. At least Isaac seems fun.
You look a it that way but I look at it as these characters been free with GOW: A and thus giving this game more advertisement. God of War: A doesn't need advertisement least of all adding a character in game as DLC.
One who knows nothing can understand nothing - GamerTag: wwinterj/PSN wwinterj