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In a world without Cena, a lot of sick little kids wouldn't have gotten really nice Make A Wish visits. I remember reading in Hart's autobiography that Ultimate Warrior made some dying little kid and his family wait for hours before acknowledging them. In fact, he had them moved from the backstage runway area so he didn't have to talk to them until he felt like it.
Say what you will about Cena's affect on the business, but he's brought a lot of joy to kids and families that really need it.