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I read someone speculating that the purpose of Ninty Land is to convert some casuals to hardcore by introducing them to main Nintendo games. So naturally, they'd focus mainly on series that would have a release soon.
So, if that's right, that means that there most likely isn't a major Kirby game coming soon, at least not for the Wii U.
It's possible that the cyan "balloon" icon is a Kirby game involving balloons, but I think Balloon Fighter/Mario Kart balloon battle is far more likely.
Isn't it because Kirby isn't first-party property?
Just like Pokémon.
Kirby still is grouped with the first parties a lot. He was one of the 3DS AR cards and in the Streetpass Plaza. Both with no mention of HAL. Kirby is technically second-party, but for all intents and purposes he can be considered like a first party character. You almost never see Pokemon stuff outside of Smash Bros.
Your opinion differs from mine, therefore you are a troll.