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Like it or not, iOS has a very large role in the future of gaming. It's easy to see why SE is investing in this.
It's easy money for them, that doesn't mean the people here give a crap about it.
They don't give a crap because iOS can't handle games from this gen, but in about 3-5 years, that may be very possible. One day, people may abandon consoles entirely and play on their phone, but of course, there will always be others playing at home, regardless.