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I've been having this problem recently as well. It does it with my games AND blu-ray movies. I keep ejecting and inserting only to keep having the same problem. Eventually it works but I'll try doing what everyone says and turn the instant on to off.
"Boys screamed and girls screamed. So I made him scream, and scream, and scream..." ~ SPAWN
Try holding on to the disc for an extra second while the disc drive tries to pull it in, you'll feel it try to grab the disc a second time and then you can let go. Probably wanna go ahead and get it sent in, but this has been working for me.