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And games are that expensive only because people will pay it. That's the only reason. Publishers are making a killing like this.
Most games come out at the 60$ price point to recoup the costs of development. A triple A title can run into the tens of millions easy. They have to pay for developing said game, paying employees, keeping the lights on, licensing fees, marketing costs, production costs, the cost of logistics. Don't forget they have to make a profit, cause their stock holders will pull out if they don't see a return on their investment.
I don't know if this should be counted or not, but the "potential" loss of sales due to piracy. Which I am not sure how they calculate that number, but I can bet they add those loses in when figuring out what to charge for said game.
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No. That $10 on top was purely for packaging and cuts for console manufacturers. Publishers added the $10 on PC games (Activision started this with one of the Call of Duty games if I remember correctly) as a test to see if people would pay, which is why it has persisted.
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