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I only buy physical if the price isnt any different than digital and the file size is big. Having Tera on CD saved me hours of frustration I wouldve suffered having to deal with their terrible launcher.
Other than Diablo III/the MoP expansion for WoW, I haven't bought a physical copy of a PC game for quite a while. It's just as well though as aside from Blizzard games it typically amounts to a DVD(s) in paper sleeves with maybe a "quick start" guide on a card and nothing more.