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For some people in Japan, Sony is already dead. The only question they have is how did Sony die, or who killed it, and how long will the spectre of Sony remain haunting Japan. It's a pessimistic view of the company but it's one reality in this island country.
A few years ago, Sony shops (stores specializing in their products), and small electronic dealers carrying most of the Sony line could be found in most shopping areas near major train stations. There are not many of them left now. Sony used to be the synonymous with Japan. During the late 1980s and early 90s, when it seemed like the land of the rising sun would eclipse the world, it also seemed like Sony would become the one brand to rule them all. But in 2012, the image of Sony has faded, just as the image of Japan has. Sony is shadow of itself in the land of the setting sun.
Hundreds of articles and several books have been written on why Sony fell into decline. Some of them should probably be retitled like a murder mystery: "Who killed Sony?"
The answer is not clear. Was it suicide? Was there an executive who pushed Sony in front of an oncoming trunk? Or is Sony dying from a number of self-inflicted injuries? Was Sony assassinated from the outside? Was there a criminal mastermind behind the fall of the company? Is there a "single-bullet theory" that works?
Sony is dead. Sony remains dead. And we have killed him. How shall we comfort ourselves, the murderers of all murderers? What was holiest and mightiest of all that the world has yet owned has bled to death under our knives: who will wipe this blood off us? What water is there for us to clean ourselves? What festivals of atonement, what sacred games shall we have to invent? Is not the greatness of this deed too great for us? Must we ourselves not become Sony simply to appear worthy of it?