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Think of it as the Super Street Fighter 4 version of the game. The full game is included but it is not available separate. To Play Dark Arisen's added content you have to buy the new version. Returning players do get a few bonus in game items though, most of which is worthless to us. (100k rift crystals? Got 3 million wasting space... Unlimited Ferry Stones? Got 50 in my storage, some armor sets are also included.
Know Japanese? Post your advice in the topic below! http://gamefaqs.com/boards/316-gamefaqs-world-japan/63714709
It's a great deal for people who have never played the game. As for the loyal fans who already went out and bought Dragon's Dogma, they can't just download the expansion from PSN. They have to pull out $40 to re-buy the original + expansion. Way to bite the hand that feeds, Capcom.
"Whether you think you can, or you think you can't, you're right." -Henry Ford