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How the game plays. Obviously how it plays. For instance when I 1st played Dark Souls I did assume it was a 'western' developed game. Now I call it a JRPG but I always point out it's a western style RPG.
JRPGs tend to be more colorful, have simple storys, and worst gameplay. But they have better music, characters (in personality and design) and the atmosphere always seems inspired.