I think people are overhyping this game a little
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Where have you heard that the "producers" are hyping this game? And by looking at this forum you should see that a lot of these topics (most) are closed because of the time it's been since they were posted in. You seemingly came out of nowhere claiming this game is overhyped when it is anything but.
"Have you ever had hot bread thrown at your face? It burns in a badass fashion, badass like me, Revolutionary Badass." - Revolutionary Badass
It's by far the best original XBLA game in my book, and the second best overall after Super Street Fighter 2 Turbo HD, but reviewers bashed it because it wasn't the 147th abstract artsy-fartsy Robotron-clone and hadn't its balance ruined by superimposed "RPG elements".
Controls take a time to get used it, but I prefer them over any dumbed down approach, the possibilities are awesome. It's a sin you can't freely assign the buttons, though.
Some of the developers worked on Weaponlord a long time ago, and this kinda turned out as the Weaponlord of shooting games (minus the technical difficulties), too awesome in its complexity to be popular.