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A couple weeks before the annual report comes out and they offer a free month for current subscribers with a level 50/Legacy 6, AND releases the game in more areas of the world. EA's marketing team doesn't lie, but they can sure manipulate the truth to their advantage.
Remember folks, you must have an active credit card, time card, or other payment option in order to play the game, even if you're on your 30 days of free game time. And just having a payment option active counts as being a subscriber.