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I love how unnecessarily complicated Bioware ME3 announcements always wind up being. Yeah GMT means Greenwich Mean Time. Everywhere on the planet when dealing with time zones that's what GMT means, it's universal for a reason. That being said, it's already been confirmed that it was suppose to be out already. So what's most likely going on is it's delayed, huge surprise there. I think we all should have assumed that was going to happen.
The reason he's basing it off of GMT is because there was an official release on BioWare's site which indicated that anyone who logged on after 8am GMT would get a loyalty pack. I thought GMT was weird when I read it, but hey, whatever. At the moment, though, I seem to be unable to find said promo-release.
I order you to cease any and all supernatural activity and return forthwith to your place of origin, or to the nearest convenient parallel dimension.